
Judging by several public opinion polls and surveys periodically conducted among motorists and consumers by reliable national polling organizations, automobile gas costs and prices have been at the very top of the consumer concerns in Canada and the United States in recent years. Clearly, high and escalating cost of fuel are a great source of worry and concern by the consumers in these countries, and most consumers would love nothing better than to have them in the lower range today, as in the yester years. In deed, just about everybody and every institution in the society, including the government of the day, frequently tell us that having lower prices and costs for fuel would be just about the most desirable and beneficial thing for the society and for almost everybody - economically, politically, and militarily. Just recently, only in December 2007, the U.S. Congress enacted, and President Bush signed into law, the "Energy Independence and Security Act of 2007," designed to tackle precisely that very same concern - reducing the average driver's demand and usage of fuel by requiring that the driver meet a fuel economy standard of 35 MPG (miles per gallon) by the year 2020. That will mean an increase of 40 percent in fuel economy over current situation, literally meaning a savings of some 40 percent in the fuel costs of the average driver compared to today. Fine. But does everybody, do most motorists, know the reason why, exactly, it is really good and beneficial that the average motorist or consumer should have good fuel economy in his or her driving, any way - aside from just the obvious economic reason or benefit that it would save you fuel and put more money in your pocket?
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